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Adidas, Poppi, Walmart Connect lead 2026 Digiday Awards winners

Digiday reports that Adidas and Gamefam won Best Partnership for a Roblox football activation that drew more than 51 million visits and 468 million brand interactions in four weeks.

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Microsoft offers buyouts to a quarter of its workforce

Microsoft offers buyouts to a quarter of its workforce

The Ankler’s Sean McNulty reports that Microsoft is making voluntary buyout offers to 25% of its workforce, about 60,000 people, who have to decide their futures by early December, with a prior buyout round yielding only a 30% acceptance rate.

James Denton-Clark named to lead Stagwell Europe

James Denton-Clark named to lead Stagwell Europe

The Media Leader’s James Longhurst reports that Stagwell has handed its chief growth and client officer, James Denton-Clark, the European leadership remit previously held by James Townsend.

AI visibility research says brand fame beats technical SEO tricks

AI visibility research says brand fame beats technical SEO tricks

MediaPost’s Lauren Ridgley argues that AI isn’t a new shortcut to growth but a mirror reflecting existing brand fame.