AI visibility research says brand fame beats technical SEO tricks

MediaPost’s Lauren Ridgley argues that AI isn’t a new shortcut to growth but a mirror reflecting existing brand fame.

Why it matters. Marketers chasing AI-specific SEO tactics instead gain more from sustained PR, creator and experiential spend that builds the offline fame AI models are picking up on.

Signal from mediapost.com · Lauren Ridgley · read the original.

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