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Advertisers shift budgets from Google to Meta as AI Mode squeezes search ads

AdExchanger reports that six advertisers and agency executives told The Information they moved ad dollars to Meta after Google’s own AI Mode began cannibalizing search ad performance.

Why it matters. Google now has to prove AI Mode can deliver ad results fast enough to stop budgets from continuing to flow toward Meta.

Signal from adexchanger.com · read the original.

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