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ChatGPT Ads’ ROI gap narrows the ad platform’s path to permanent budgets

Business Insider’s Lara O’Reilly reports that a working paper under review found ChatGPT Ads generated $0.89 in revenue per US session versus $2.45 for Google search ads.

Why it matters. Marketers now must prove ChatGPT Ads clear a Google-level ROI bar before shifting spend out of test budgets and into permanent media plans.

Signal from businessinsider.com · Lara O'Reilly · read the original.

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