Advertisers want sports streaming, but cost and ROI proof hold back spend

AdExchanger reports that Premion and Advertiser Perceptions found 73% of advertisers plan to fund live sports streaming and CTV within a year, yet cost (44%) and measuring ROI (41%) remain the biggest barriers, not scale.

Why it matters. Local and regional advertisers gain leverage only if curated, cross-publisher buying and local-level reporting cut the measurement and access friction the survey identifies.

Signal from adexchanger.com · AdExchanger Content Studio · read the original.

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