AdExchanger Content Studio

Covers retail-media and measurement. Bylines at adexchanger.com. Desk record: 2 signals cited since August 2026, 1 published. Updated September 18, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

1 story, newest first.RSS →

Social’s ad-spend lead may be a measurement artifact, not merit

Hold your horses. Social nets 27.7% of US ad spend on just 12.5% of media time, while CTV gets 18% despite 38.5% of time spent. The gap reflects attribution confidence, not incremental impact, the piece argues.