Lowe’s expands retail media network beyond its own site
Retail Brew’s Vidhi Choudhary reports that Lowe’s Media Network has struck new partnerships with Roku, YouTube, DoorDash, and Reddit, letting sellers run full-funnel ads beyond Lowe’s own site and app.
Why it matters. Advertisers on Lowe’s network gain upper-funnel reach and independent incrementality proof, giving the smaller retail media network a sharper pitch against Amazon and Walmart.
Signal from retailbrew.com · Vidhi Choudhary · read the original.
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