Ad Age’s Ewan Larkin reports that Mirimar is planning a Chicago expansion led by “The Nicks,” two Ogilvy creative veterans, while Terri & Sandy lands a new agency-of-record assignment.
Signal from adage.com · Ewan Larkin · read the original.
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Continue free →Campaign US’s Will Russo reports that Ogilvy has named Liam Parker, former global category lead of WPP Open X, as U.S.
Digiday’s Michael Bürgi recaps the Digiday Media Buying Summit, reporting that AI has spread across agency functions from internal efficiency tools to planning, measurement and creative production. He notes agencies are now also expected to consult clients directly on how to deploy AI themselves.
Madison and Wall reports that its weekly roundup covers 3Q26 earnings across dozens of ad sellers, from Snap and AppLovin to Fox and Nexstar, alongside a look at Unilever and Estée Lauder cutting CPG marketing amid sluggish sales.