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Digiday recap: AI now touches every corner of agency media work

Digiday’s Michael Bürgi recaps the Digiday Media Buying Summit, reporting that AI has spread across agency functions from internal efficiency tools to planning, measurement and creative production. He notes agencies are now also expected to consult clients directly on how to deploy AI themselves.

Signal from digiday.com · Michael Bürgi · read the original.

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