AI ad automation is surging. TV growth still trails inflation.
Next in Media’s Mike Shields reports that Madison and Wall projects AI-powered ad systems will reach $158 billion by 2030, driving 11 percent global ad growth this year, while North American TV revenue excluding political grows only about 3 percent in 2026.
Why it matters. TV sellers who keep inventory closed and fragmented risk losing budgets to platforms that let brands automate spending across competing properties.
Signal from Next in Media · Mike Shields · read the original.
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