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AI shifts ad-tech’s edge from workflow automation to decisioning

Digiday’s Ronan Shields reports that at LUMA Partners’ Digital Marketing Summit, executives including CEO Terry Kawaja argued AI is dissolving ad tech’s “workflow moat,” shifting competitive advantage toward real-time decisioning.

Why it matters. DSPs, SSPs, agencies and retail media networks lose their old advantage from managing workflow complexity and must instead prove their decisioning improves outcomes to retain ad budgets.

Signal from digiday.com · Ronan Shields · read the original.

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