Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Digiday’s Ronan Shields reports that Amazon’s advertising unit generated almost $20 billion in Q3, up 12% year-over-year, with the company guiding to high-teens growth in Q4 on the back of its newly launched Amazon Ads Agent.
Nov 2Digiday’s Ronan Shields reports that Stagwell’s Freestar acquisition, announced Oct. 26, folds publisher monetization technology and relationships into Stagwell’s Owned Media division, deepening the holding company’s reach into media selling.
Oct 29Digiday’s Ronan Shields reports that a new IAB survey of Europe’s digital ad industry finds AI already widely used for campaign optimization, but buyers remain cautious about giving agents full authority to trade media autonomously.
Sep 30Ronan is always on the case with new insights-- this time his piece on Justice Brinkema’s ruling forces Google to open AdX, add Prebid interoperability and stop tying AdX to DFP, but skips forced divestiture. Sources tell Digiday the deeper moats around demand, signals and measurement remain intact.
Sep 21Digiday’s Ronan Shields reports that Google avoided forced divestiture of Chrome and its ad exchange in two DOJ losses, with judges opting for behavioral remedies instead. Observers now say regulators should scrutinize Google’s AI Max and AI Commerce expansion.
Sep 15