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Albertsons folds retail media arm into merchandising under CMO

Grocery Dive’s Peyton Bigora reports Albertsons is moving its media and marketing capabilities within its merchandising organization under CMO Emily Turner, following the recent departure of former retail media head Brian Monahan.

Why it matters. Retail media partners now answer to a merchandising-led organization rather than a standalone unit, giving Albertsons more say over how campaign decisions tie to sales priorities.

Signal from grocerydive.com · Peyton Bigora · read the original.

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