Ibotta, Pernod Ricard adapt holiday retail media to earlier shopping curve
Adweek’s Dawn Papandrea reports on an Adweek House panel where Ibotta’s Chris Dungan and Pernod Ricard’s Krystle Rocci said shoppers are elongating the holiday buying period instead of condensing it before the holidays.
Signal from adweek.com · Dawn Papandrea · read the original.
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