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Alex Heath leaves independent media to join VC firm as partner

Veteran tech reporter Alex Heath, who built an independent Substack after leaving traditional media, has joined Sound Ventures as a partner. He says he will keep running his media business alongside the new investing role.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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IAB’s Creator Fronts exposes how fractured creator ad budgets remain

At the IAB’s inaugural Creator Fronts, the trade group forecast creator ad spending will eclipse $44 billion this year and pushed for standardized ways to find, contract and measure creators.

Perplexity builds out creator-marketing role with multi-million budget

Perplexity quietly filled a creator-marketing lead role paying $175,000 to $225,000, overseeing campaigns past 100 creators and reviewing “builds” made with Perplexity Computer for authenticity, per Digiday.

Giggly Squad podcast lands SiriusXM deal after $150M bidding war

Hannah Berner and Paige DeSorbo signed a new multi-year deal with SiriusXM for their podcast Giggly Squad. Three suitors competed for the show, with offers reaching $150 million before SiriusXM won out, per The Ankler’s reporting.