Amazon DSP starts wiring broadcast radio into its omnichannel stack
Inside Radio reports that Amazon DSP is building infrastructure with iHeartMedia to connect broadcast radio exposure to purchase and cart data, aiming for broad U.S. commercial radio and Sirius integration by 2027 alongside streaming, podcasts, CTV and display.
Why it matters. Once broadcast radio exposure can be tied to Amazon’s purchase data, radio sellers gain a new full-funnel proof point to compete for budget against streaming and CTV.
Signal from insideradio.com · read the original.
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