Borrell doubles local digital ad growth forecast, sees 80% share by 2030
MediaPost reports that Borrell Associates has sharply upgraded its local ad spending forecasts, now projecting digital will capture 75% of local ad spend by the end of 2027 and 80% by 2030.
Why it matters. Local sellers and traditional media buyers must plan around digital’s accelerating share even as Borrell says the growth isn’t directly cannibalizing legacy spend.
Signal from mediapost.com · read the original.
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