Why it matters. National advertisers gain a single, measurable entry point into public radio’s premium digital audience that was previously fragmented station by station.
Signal from insideradio.com · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →The IAB Tech Lab sets the standards for ads. But when it proposed seven ground rules meant to clean up programmatic ad buying practices across the supply chain, it was caveated as voluntary, with no enforcement mechanism to compel exchanges, SSPs, or DSPs to actually comply.
Ronan is always on the case with new insights-- this time his piece on Justice Brinkema’s ruling forces Google to open AdX, add Prebid interoperability and stop tying AdX to DFP, but skips forced divestiture. Sources tell Digiday the deeper moats around demand, signals and measurement remain intact.
Smart TVs take 57% of U.S. open CTV programmatic spend versus 43% for mobile and tablets, per a Pixalate report. Amazon Fire TV leads large-screen share at 30%, ahead of Roku’s 18%, Samsung’s 5%, and Apple TV’s 4%.