OpenAI signs Magnite, PubMatic to fill unsold ChatGPT ad space

AdExchanger reports that Magnite and PubMatic have signed deals to fill unused ChatGPT ad inventory, joining a growing roster of OpenAI ad-tech partners that includes LiveRamp, Criteo, StackAdapt and Amazon Ads.

Why it matters. Ad-tech vendors gain early access to ChatGPT inventory now, but history with YouTube, Facebook Atlas and Amazon Prime’s DSP program shows platforms typically cut off third-party access once their own ad stack matures.

Signal from adexchanger.com · read the original.

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