Ad tech’s answer to Apple and Google: move the auction server-side

The Digiday Podcast reports that Apple’s iOS 27 is blocking identity-resolution domains like The Trade Desk and ID5, pushing IAB Tech Lab toward server-side tools like Trusted Server.

Why it matters. If server-side infrastructure takes hold, ad tech vendors reduce their dependence on browser rules set by Apple and Google.

Signal from The Digiday Podcast · read the original.

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