Anthropic’s ad spend signals AI brands as a new mega category

MediaPost’s Joe Mandese reports that newly disclosed figures show Anthropic is on pace to spend more than six hundred fifty-five million dollars on advertising this year and over nine billion dollars on total sales and marketing.

Why it matters. Ad-supported media sellers gain a fresh, fast-growing spender category just as AI agents erode the human traffic that advertising depends on.

Signal from mediapost.com · Joe Mandese · read the original.

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