Truthset, Aristotle pair up on political CTV ad targeting accuracy

The Measure’s Jon Lafayette reports that Truthset and Aristotle International are partnering to bring identity verification to political ad buying on connected TV.

Why it matters. Political campaigns gain a third-party data-quality check that lets them justify CTV spend against waste concerns as midterm ad budgets hit record levels.

Signal from The Measure · Jon Lafayette · read the original.

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