Apple TV raises monthly price to $14.99, second hike in a year
Deadline’s Jill Goldsmith reports that Apple TV’s monthly price rises to $14.99 from $12.99, with the annual plan up to $119 from $99, effective August 28 for new and existing U.S. subscribers.
Why it matters. Subscribers now face back-to-back annual price hikes, testing how much pricing headroom Apple believes its content library can support.
Signal from deadline.com · Jill Goldsmith · read the original.
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