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Askinasi to lead Skydance ad sales as WBD sales chiefs exit

Adweek’s Bill Bradley reports that Paramount CRO Jay Askinasi will lead ad sales for the combined Skydance after its $110 billion merger with Warner Bros. Discovery, with David Decker and Ray Hopkins named presidents of content sales and distribution, while WBD’s Ryan Gould and Bobby Voltaggio exit.

Why it matters. Ad buyers now negotiate upfront and scatter deals with a consolidated Paramount-led sales team instead of separate Paramount and WBD contacts.

Signal from adweek.com · Bill Bradley · read the original.

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