Jessica Hammers

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

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Banana Republic launches scripted TikTok series to court Gen Z

Retail Dive’s Jessica Hammers reports that Banana Republic debuted “The Agency,” a five-part TikTok series starring Jack Innanen, as parent Gap Inc. pushes its Fashiontainment entertainment-marketing platform. The debut episode has drawn 10.1 million views.

Ad-tech

Pinterest launches Programmatic Deals to court enterprise media buyers

Marketing Dive’s Jessica Hammers reports that Pinterest launched Programmatic Deals today in North America, South America and Asia Pacific, using Magnite as primary supply-side partner.

Oct 27

Streaming

Vizio adds 40+ creator channels, taps Walmart Connect for CTV ad push

Marketing Dive’s Jessica Hammers reports that Vizio is adding more than 40 creator-led channels to WatchFree+, featuring MrBeast and Amaury Guichon, alongside a Geico-sponsored original film and new premium partnerships with MGM, NBCUniversal and Disney.

Oct 12