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BBC Studios exec: YouTube views alone no longer prove brand value

BBC Studios’ SVP of digital argues that after YouTube’s public view metric changed, a view now only shows something started, not whether audiences stayed, subscribed, or bought in.

Why it matters. Studios must now track watch-time, return visits and behavior on YouTube rather than lean on view counts to justify commercial and franchise investment.

Signal from uk.themedialeader.com · Jasmine Dawson · read the original.

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