Breaking
CreatorsEvan Shapiro’s report maps sports fandom’s shift to social and creators
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Jasmine Dawson

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BBC Studios exec: YouTube views alone no longer prove brand value

BBC Studios exec: YouTube views alone no longer prove brand value

uk.themedialeader.com’s Jasmine Dawson reports that BBC Studios’ SVP of digital argues that after YouTube’s public view metric changed, a view now only shows something started, not whether audiences stayed, subscribed, or bought in.