Beehiiv launches dynamic ad insertion and programmatic for podcasts

Simon Owens’s Media Newsletter reports that Beehiiv is launching dynamic ad insertion for podcasts, following Substack’s similar move, but adding programmatic advertising available immediately with no minimum download requirement, unlike Substack’s 2027 timeline.

Why it matters. Small podcasters gain an immediate monetization path on Beehiiv, since the network waives download minimums that typically lock out smaller shows.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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