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BIA cuts 2025 local ad forecast to $169 billion, citing tariffs

BIA Advisory Services now projects $169 billion in 2025 U.S. local ad revenue, down 2.4% year-over-year and 1.5% below its earlier $171.4 billion estimate, citing tariffs, weak consumer sentiment and tight credit.

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Automotive TV spending falls 15.4% in August, sports still dominant

Automakers spent $72.5 million on national linear TV in August, down from $85.7 million a year ago, per iSpot.tv. Household impressions fell 20.2%, while NFL preseason alone drew over 22% of auto industry outlay.

Nielsen study: pairing digital audio with CTV nearly doubles brand recall

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Nielsen halves the lag on its Streaming Top 10, to two weeks

Nielsen cut the reporting delay on its weekly Streaming Top 10 charts from four weeks to two, citing improved analytics capabilities. The company calls it the most significant enhancement to Streaming Content Ratings since the metric launched in 2017.