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Billion Dollar Boy buys B2B creator shop Creator Authority, its first-ever acquisition

Business Insider’s Lara O’Reilly reports that Billion Dollar Boy Group has acquired B2B influencer marketing agency Creator Authority in an all-cash, multimillion-dollar deal with an earnout.

Why it matters. Consumer-focused creator agencies now have precedent to chase B2B creator marketing budgets through acquisition rather than building the specialty in-house.

Signal from businessinsider.com · Lara O'Reilly · read the original.

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