Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Business Insider’s Lara O’Reilly reports that Tano, a UK startup founded by former part-time creators Will Caplan and Sagar Shah, raised a $4 million seed round led by Cherry Ventures.
Business Insider’s Lara O’Reilly reports that a working paper under review found ChatGPT Ads generated $0.89 in revenue per US session versus $2.45 for Google search ads.
Nov 11Business Insider’s Lara O’Reilly reports that nine bankers and consultants named Accenture, Adobe, Havas, Omnicom, OpenAI, Publicis, Stagwell, The Trade Desk, and Zeta Global as likely acquirers.
Nov 6Business Insider’s Lara O’Reilly reports that Billion Dollar Boy Group acquired B2B influencer marketing agency Creator Authority in an all-cash, multimillion-dollar deal with an earnout, its first-ever acquisition.
Oct 15Business Insider’s Lara O’Reilly reports that with over 200 retail media networks now competing for budgets, an ISBA and MediaSense audit of five major UK networks found five different definitions of an “attributed sale.”
Sep 30Taboola has agreed to buy UK adtech firm Dianomi for £19 million upfront, roughly $25.4 million, rising to £27 million if performance targets are met.
Sep 22