Ad Age reports brands are working with creator marketing leaders at agencies to build strategies aimed at improving visibility in AI search results.
Signal from adage.com · Gillian Follett · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →At the IAB’s inaugural Creator Fronts, the trade group forecast creator ad spending will eclipse $44 billion this year and pushed for standardized ways to find, contract and measure creators.
Perplexity quietly filled a creator-marketing lead role paying $175,000 to $225,000, overseeing campaigns past 100 creators and reviewing “builds” made with Perplexity Computer for authenticity, per Digiday.
Hannah Berner and Paige DeSorbo signed a new multi-year deal with SiriusXM for their podcast Giggly Squad. Three suitors competed for the show, with offers reaching $150 million before SiriusXM won out, per The Ankler’s reporting.