Gillian Follett

Covers creators. Bylines at adage.com. Desk record: 3 signals cited since August 2026, 3 published. Updated September 18, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

3 stories, newest first.RSS →

Brands enlist creators to shape what AI chatbots say about them

Ad Age reports brands are working with creator marketing leaders at agencies to build strategies aimed at improving visibility in AI search results.

Creators youtube-raises-ad-revenue-sharing-bar-as-brand-deals-surge

YouTube raises ad revenue-sharing bar as brand deals surge

Brands are pouring record money into YouTube creator partnerships. But YouTube is raising the bar creators must clear to share in ad revenue, per Ad Age.

Aug 26

Creators a-four-person-friend-group-account-books-30-brand-deals-in-four-months

A four-person friend-group account books 30 brand deals in four months

The 4 in the 5 grew to 430,000 followers since April and has already worked with Walmart, DoorDash, Poppi and Coach.

Aug 13