Covers creators and agencies. Bylines at adage.com. Desk record: 6 signals cited since August 2026, 5 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Ad Age’s Gillian Follett reports that top creators like Cody “Clix” Conrod are reorganizing under holding companies, hiring CEOs and executives to run diversified businesses spanning media, products and events.
Ad Age reports that Advertising Week New York returned to the Penn District with creators at the center of the conversation and noticeably less AI talk than prior years.
Oct 12Ad Age reports brands are working with creator marketing leaders at agencies to build strategies aimed at improving visibility in AI search results.
Sep 11Ad Age’s Gillian Follett reports that brands are pouring record money into YouTube creator partnerships. But YouTube is raising the bar creators must clear to share in ad revenue, per Ad Age.
Aug 26Ad Age’s Gillian Follett reports that The 4 in the 5 grew to 430,000 followers since April and has already worked with Walmart, DoorDash, Poppi and Coach.
Aug 13