BritBox doubles down on period drama as rivals retreat
The Ankler’s Elaine Low reports that BritBox is raising its originals slate to 25 percent period drama, betting against industry wisdom that the genre is too costly for audiences.
Why it matters. BritBox’s bet gives other niche streamers a profitable counter-model to the industry consensus that period drama can’t justify its budget.
Signal from The Ankler · Elaine Low · read the original.
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