Broadband-first cable ops no longer sell the TV habit for broadcasters
Independent cable operators now market broadband, not video, removing free promotional reinforcement that once kept TV central to households. With retrans growth flattening too, local broadcasters must build viewing habits themselves instead of relying on distributor marketing.
Why it matters. Local broadcasters lose distributor-driven promotion into cable households and must now build viewing habits directly with audiences instead of relying on operators to market the TV habit.
Signal from TVREV · Tim Hanlon · read the original.
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