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Cable news ad spend jumped 47% ahead of midterms

Tvnewscheck’s Mark K. Miller reports that iSpot estimates show the big three national cable news networks saw average ad spending surge 47% in the 30 days before Tuesday’s midterm elections, driven by heavy political-news viewing.

Why it matters. Cable news networks gain a short-term revenue boost as advertisers chase political-news audiences heading into the midterms.

Signal from tvnewscheck.com · Mark K. Miller · read the original.

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