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Mark K. Miller

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Netflix’s ad business needs more than subscriber growth — it needs viewing hours

Netflix’s ad business needs more than subscriber growth — it needs viewing hours

TVNewsCheck, syndicating David Wainer’s WSJ piece, reports that Netflix’s advertising ambitions hinge on viewing hours, which have stalled even as subscriber and revenue growth continue. The piece frames engagement, not sign-ups, as the real constraint on how much ad revenue Netflix can extract.