eMarketer’s Beth Snyder Bulik reports that prescription drug TV ad spending dropped 14.5% year-over-year in October, as the category saw a smaller seasonal lift than in prior years.
Signal from emarketer.com · Beth Snyder Bulik · read the original.
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Continue free →Nielsen is reporting that 31.2 million viewers watched 2026 U.S. midterm election coverage, though the underlying article is password-protected and withholds the network-by-network breakdown, viewing platforms and methodology details behind that headline total.
Tvnewscheck’s Mark K. Miller reports that iSpot estimates show the big three national cable news networks saw average ad spending surge 47% in the 30 days before Tuesday’s midterm elections, driven by heavy political-news viewing.
The Desk’s Matthew Keys reports that finalized Nielsen data show Fox News drew 4.661 million total viewers on midterm election night, trailing only NBC News and ABC News overall.