Caliber CEO details pivot from social sponsorships to a branded content agency

Simon Owens’s Media Newsletter reports that Caliber CEO Ramin Beheshti explained how the company, born from The News Movement, abandoned reliance on traditional sponsorships for a branded content agency model.

Why it matters. Publishers chasing social-native audiences can no longer count on platform ad revenue alone and must build their own commercial layer, as Caliber did with branded content.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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