Car ads vanish from prime time as automakers chase streaming, local deals
The Wall Street Journal’s Patrick Coffee reports automakers are cutting national brand ads on linear TV for targeted streaming and regional sales spots, with auto’s ad spend share set to fall below 10% this year, down from 13% a decade ago.
Why it matters. Streaming platforms and regional broadcasters gain a growing share of auto budgets as national cable networks lose their biggest brand-building category.
Signal from wsj.com · Patrick Coffee · read the original.
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