Channel 4 links streaming and YouTube ad targeting
Channel 4 launched two products, Streaming Extend: Genre and Inferred Demographic Targeting, letting advertisers extend streaming genre buys and demographic insights into its YouTube channels. It’s part of the broadcaster’s Fast Forward push toward a digital-first model by 2030.
Why it matters. Advertisers get a single buy that spans Channel 4’s owned streaming and its YouTube inventory, reducing the need to plan and target each separately.
Signal from campaignlive.co.uk · Shauna Lewis Added 1 hour ago · read the original.
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