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ChatGPT Ads expand to Europe with Adform as launch partner

Advanced Television reports that Adform has been named a technology platform partner for the European rollout of ChatGPT Ads, extending the format beyond the 40-plus markets, including the US, UK and Canada, where it already runs.

Why it matters. European advertisers like Volkswagen and Vodafone gain a sanctioned on-ramp to buy and measure ChatGPT Ads inside their existing omnichannel stack rather than as an isolated experiment.

Signal from advanced-television.com · read the original.

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