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Circana adds AI-driven predictive signals to its commerce audience product

Markets Insider carried Circana’s release announcing predictive commerce signals added to its Complete Audiences product, using AI and household data to flag shoppers likely to enter a category, spend more, switch brands, or disengage.

Why it matters. Advertisers using Circana’s predictive signals gain a new basis for proving media impact against sales and retention, rather than relying on historical purchase data alone.

Signal from markets.businessinsider.com · read the original.

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