medianexis.

eMarketer: Catalina Snacks leans on retail media for niche shopper targeting

eMarketer’s Christopher Wood reports that Catalina Snacks uses retail media networks and niche messaging to reach specific shopper segments in the grocery aisle, a strategy the piece frames as a way for a smaller snack brand to compete against larger rivals with bigger ad budgets.

Signal from emarketer.com · Christopher Wood · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Retail-media

All →

Retail media networks multiply, but competition for ad dollars intensifies

eMarketer’s Karen Jacobs reports that retail and commerce media networks keep sprouting across retailers of all sizes, yet the field is getting crowded enough that growth prospects for individual networks now face real competitive pressure.

Circana adds AI-driven predictive signals to its commerce audience product

Markets Insider carried Circana’s release announcing predictive commerce signals added to its Complete Audiences product, using AI and household data to flag shoppers likely to enter a category, spend more, switch brands, or disengage.

Instacart’s smart cart pullback muddies its retail media pitch

eMarketer’s Rachel Wolff reports that Instacart’s retreat from its in-store smart cart hardware push complicates the company’s broader retail media strategy, since the devices were meant to anchor in-store ad and data capabilities Instacart has been building to compete with Amazon and Walmart.