Instacart’s smart cart pullback muddies its retail media pitch
eMarketer’s Rachel Wolff reports that Instacart’s retreat from its in-store smart cart hardware push complicates the company’s broader retail media strategy, since the devices were meant to anchor in-store ad and data capabilities Instacart has been building to compete with Amazon and Walmart.
Signal from emarketer.com · Rachel Wolff · read the original.
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