Commerce media growth accelerates to 25% in Q2, outpacing retail
Madison and Wall reports that Madison & Wall reports U.S. commerce media grew 25% year-over-year in 2Q26 excluding political spend, up from 24% in 1Q26. E-commerce sales grew 12% versus 6.7% for total retail, fueling the channel’s lead.
Why it matters. Brands selling through commerce platforms face continued pressure to raise ad spend just to maintain visibility on those ecosystems.
Signal from Madison and Wall · read the original.
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