Comscore’s new report: broadcast still leads ad exposure, but streaming surges
MediaPost’s Wayne Friedman reports that Comscore’s newly launched “Score Report” finds broadcast leading TV/streaming ad-exposure time at 43.2%, ahead of cable at 34.5% and streaming at 22.3%.
Why it matters. Buyers now have a new cross-platform currency from Comscore that quantifies streaming’s share gains against linear, sharpening negotiations over where ad dollars shift next.
Signal from mediapost.com · Wayne Friedman · read the original.
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