Streaming drives 58% of minutes for TV’s top 15 animated series

Nielsen reports that streaming accounted for 58% of viewing minutes among the 15 most-watched animated series in the 2025-26 TV season.

Why it matters. Advertisers buying animation for a single demographic now have to plan across both linear and streaming to actually reach that audience, since the same show delivers a different age mix depending on platform.

Signal from nielsen.com · read the original.

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