Creators push followers toward IRL events as feed growth stalls

Digiday’s Seb Joseph reports that creators like Maya Raichoora are moving followers off Instagram into monthly in-person events, betting live gatherings outlast any single video and give brands turnout, sales and sign-ups they can count.

Why it matters. Brands gain a countable proof point beyond views, strengthening creators who can prove real-world turnout over those who can’t.

Signal from digiday.com · Seb Joseph · read the original.

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