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Crooked Media hands SiriusXM exclusive global ad sales, distribution

Crooked Media signed a long-term deal giving SXM Media exclusive global ad sales for its podcasts, plus video, social, and live events, starting in May, while Crooked keeps editorial control and stays on other platforms.

Why it matters. SiriusXM gains a full ad-sales and distribution foothold in one of podcasting’s biggest independent political networks without buying it outright.

Signal from insideradio.com · read the original.

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